1 june 2010

"Altay-Batyushka" flour - in most retail chains in Bryansk region

PAVA's "Altay-Batyushka" flour is widely available in most grocery stores and retail chains in Bryansk region and is in stable consumer demand. Grain processor PAVA has managed to achieve such good results thanks to long-term co-operation with the region's largest wholesale company Individual Entrepreneur Krivushyna as well as clever marketing policies.

"We've been working with PAVA for quite some time now. When it comes to promoting a trademark in the region, we've made our choice long time ago - we promote "Altay-Batyushka" flour on Bryansk region market", - says partner-company's regional representative Marina Krivushyna. - Despite the fact that this product has long found its consumer we are seeking to keep its popularity up and encourage not only costumers who already made their choice once they tried the product but also costumers who are yet to try it.

Over the time we've come to the conclusion that special tray display is the most effective type of promotion. We hold such campaigns around once in 3 months. What housewives in Bryansk region need are stable supplies, wide assortment range of flour in paper and polypropylene package, bright pack, quality of product and affordable price, which we also require to increase sales and develop our business".

PAVA ships whole assortment range of "Altay-Batyushka" flour in blue paper and polypropylene package weighing 1, 2, 3, 5 and 10 kg to Bryansk region.

The partner-company is the official grain processor's distributor in the region.